WELCOME TO OUR NEW LASH AND BROW PRO STORE

Our shelves are adorned with accolades for a reason – choose Beauty Rules for award-winning products that guarantee unparalleled quality and superior results.

Exclusive Perks With Our Loyalty Programme

WHAT SETS BEAUTY RULES APART IS OUR UNWAVERING COMMITMENT TO OUR COMMUNITY. THAT'S WHY WE OFFER A BESPOKE LOYALTY PROGRAMME DESIGNED TO REWARD OUR LOYAL CUSTOMERS. WITH EVERY PURCHASE, YOU'LL EARN POINTS THAT CAN BE REDEEMED FOR FUTURE ORDERS, ENSURING YOU GET THE MOST OUT OF BEING OUR LOYAL CUSTOMER
Shop NowTrain Now

Latest Product Releases

View all
  • img link

    10+ Years Experience

    As a family-run business with over a decade of expertise, we've been setting the standard in the beauty industry. Our award-winning products and unparalleled service have made us a trusted name among beauticians in the UK.

  • img link

    Expert Guidance

    At Beauty Rules, we're not just suppliers; we're your partners in success. From top-notch products to comprehensive training, we provide everything you need to excel in the world of lashes and brows.

  • img link

    Thousands Satisfied Beauticians

    Our commitment to excellence has left thousands of beauticians satisfied and their clients coming back for more. Because when it comes to lashes and brows, there's no compromise on perfection.

Read Our Blogs

View all
1 3
View all

Online Training

Besides supplying some of your favourite Lash and Brow service products in the UK, we have also teamed up with highly qualified instructors offering a wide range of Lash & Brow courses in person across the UK as well as ONLINE.
Elleebana online webinars 3 for 2! Add 3 in your basket and one will be free!

Book Now
  • img link

    10+ YEARS IN BUSSINESS

    Trust the experience of over a decade in the industry – Beauty Rules has been setting the standard since day one.

  • img link

    AWARD WINNING

    Our accolades speak volumes – choose Beauty Rules for award-winning products that deliver exceptional results.

  • img link

    FAMILY RUN BUSSINESS

    For over a decade, our family-run business has been at the forefront of the beauty industry, shopping with us you are supporting a small business.

  • img link

    PRODUCT & TRAINING PROVIDER

    Only the latest and trending techniques. Explore our training programs and take your skills to new heights.

  • img link

    THOUSANDS SATISFIED BEUTICIANS

    Join the thousands of satisfied beauticians already providing best possible services to their clients.

Shop Our Collections

View all