The truth is, every single client needs an after care post chemical treatment such as lash lifting or brow lamination. Your return clients already love the service, now help them prolong their results, reduce dryness and kinks and improve their lash and brow condition. Once you educate your clients, there is no sale to be made, they will simply understand the benefits and naturally will stock one of our after care products while also increasing your average income per service.
The key benefits of selling Elleebana Aftercare products include:
Extra Source of Income & Increased Revenue per Client
Elleebana Aftercare Products provide an extra source of income with lucrative profit margins on top of your service pricing. By selling aftercare products you are increasing the average client spend in the salon. In addition, clients who purchase aftercare products tend to return more frequently, as these products help maintain and extend the results of their treatments.
Improved Client Retention & Enhanced Results
Aftercare is key part of the client experience. Selling Elleebana Aftercare Products, provides an opportunity to introduce your client to new products and to educate your clients on how they can maintain and enhance the salon look at home. Good aftercare helps maintain lash lifts, brow laminations and tints for longer, leading to increased customer satisfaction. Elleebana Aftercare Products are specifically formulated to support Elleebana services to deliver optimal and long-lasting results. Satisfied clients are more likely to return regularly and refer others.
Differentiate Your Business with a Professional Brand
Stand out from your competitors by retailing a globally recognised and high-performance brand like Elleebana that delivers excellent results.
Upselling Opportunities
Aftercare products, such as Elleebana provide a great opportunity to upsell your services and increase product sales with lucrative profit margins. Most clients expect guidance on post-treatment care, and many are open to purchasing recommended products, especially when advised by a trusted professional. This enhances their results whilst increasing your salon retail sales.
How to drive sales for Elleebana Aftercare products:
Educate Clients
It is vital that you educate your clients on the importance of aftercare to maintain optimum results after an Elleebana treatment. Discuss the benefits of using Elleebana’s Aftercare Products during a consultation or immediately after the treatment. Introduce Elleebana’s aftercare products to your client and provide a leaflet that gives further information on the benefits of using Elleebana’s range of aftercare products to drive sales.
Nancy Miles, Salon Owner @justdofab in Hove, UK says:
“I get all my clients to buy Elleebana Elleeplex Aftercare Serums, as it’s the ONLY product that keeps the lashes from drying out and keeps them hydrated and gorgeous.”
Retail Displays
Create eye-catching salon retail displays to showcase Elleebana’s Aftercare Products to attract your clients attention. Showcase products in accessible locations where your clients will see them, such as in the waiting area. Use special display tools to elevate key hero products and place the bestselling products at eye-level. Use signage to point customers to special offers and discounts. Keep your display fresh by regularly rotating the products.
Train Your Staff
It is crucial that you educate your staff on the Elleebana Aftercare Products that you retail in your salon. Most staff will engage in a conversation with a client whilst they are performing a service, this is the ideal time for members of staff to seamlessly introduce and recommend the Elleebana Aftercare Products that you retail in the salon to enhance their post treatment results. Train your staff so the conversation comes across as subtle, helpful and informative, rather than an intense sales pitch.
Create Products Bundles
Create special Elleebana Aftercare Kits where you can pair up several items e.g., 3 Elleebana Aftercare Products and offer a discount if a customer buys all 3 items to take home post treatment etc. You can also take advantage of seasonal events, such as Valentine’s Day, Mother’s Day, Summer Holidays, Black Friday and Christmas to launch limited-time promotions, gift sets, or special offers to drive sales.
Leverage Social Media
Use social media platforms, such as Instagram and Facebook to create awareness and highlight the benefits of using Elleebana Aftercare Products. Create engaging video content with tutorials demonstrating how to use the products and share before and after pictures (if you are using client pictures, please always gain permission from your client’s before posting pictures of them on social media). Create striking content using online graphic design tools, such as Canva to highlight key products. Request branded imagery and social media assets from Elleebana that you have permission to use on your social media channels.
Promote & Sell Your Products Online
If your salon has a website, you could look at the option of adding an online e-shop to retail your products online. Afterall, purchasing products online is not only convenient for your clients, but you can also reach a new audience. You would need to comply with the online trading laws and have a secure website to process orders, returns and refunds. Visit: https://www.gov.uk/online-and-distance-selling-for-businesses/online-selling for more information. If you want to fully maximise your retail product potential, connect your product catalogue to your Facebook and Instagram account to sell directly through your social media accounts.
DISCOVER ELLEEBANA’S AFTERCARE RANGE
Born in Australia, Elleebana is one of the world’s leading authorities in Lash and Brows treatments. Elleebana has an amazing Aftercare collection to maintain your results
after a treatment!.
Elleebana Elleeplex Advanced After Care Formula for Lash Lift & Brow lamination
Elleebana’s Elleeplex advanced gel formula is the perfect daily treatment to maintain optimum lash lift & brow lamination results and lash & brow health. Enriched with proteins, amino acids, Hydrolysed Collagen, Hydrolysed Keratin, Sunflower Oil extract and Vitamin Complex, Elleeplex’s advanced gel formula helps to eliminate frizzy hair whilst providing softness and shine to lashes and brows. Apply the Elleebana Elleeplex Advanced After Care Formula for Lash Lift/Brow lamination daily to maintain optimum results and health. Allow to dry fully, before applying mascara on lashes.
*Buy pack of 20 at £14.40 + VAT per until. Sell at minimum of £25 + VAT. Make £10.60 + VAT (or £12.72 if not VAT registered) per unit sold!
Elleebana Elleeplex Hyaluronic Boost Serum
Elleebana’s Elleeplex Hyaluronic Boost Serum hydrates, strengthens and adds volume to the lashes and brows. Enriched with Peptides, Sodium Hyaluronate, Vitamins, Plant extracts, Provitamin B5, Sodium Hyaluronate, Vitamin E, Kakadu Plus, Wheat, Soy, Corn Micro Proteins and Sunflower Seed Oil it can be used as an advanced aftercare treatment to prolong the results of a Lash Lift, Brow Lamination and Lash & Brow Tint. It can also be used as a daily treatment to hydrate, strengthen and add volume to the lashes and brows.
*Buy pack of 20 at £14.70 + VAT per until. Sell at minimum of £25.50 + VAT. Make £10.80 + VAT (or £12.96 if not VAT registered) per unit sold!
Elleebana Elleevate Lash Lift Mascara
Specifically formulated to be used after an Elleebana Lash Lift treatment, the Elleebana Elleevate Lash Lift Mascara enhances the effect of a lash lift and glides on lashes with no clumping. It contains naturally occurring Keratin complex, essential amino acids Arginine and Biotin to protect, strengthen and promote healthy lash growth without drying them out.
*Buy pack of 20 at £14.40 + VAT per until. Sell at minimum of £25 + VAT. Make £10.60 + VAT (or £12.72 if not VAT registered) per unit sold!
Elleebana Elleefix Brow Styling Wax
Elleebana Elleefix Brow Styling Wax offers exceptional hold for even the most stubborn brow hairs on oily skin types, without leaving an oily or greasy residue on make-up or skin. Enriched with Sunflower Oil extracts, Argan Oil extracts, Vitamin E, Vitamin B5, Cocoyl glutamic acid (vegan amino acid), Elleebana’s Ellleefix Brow Styling Wax can also be used to style already laminated brow hairs back into place and hold. It can also be used as a daily lamination product for salons to retail to their customers, who may not wish to have a brow lamination performed, but still want the look of a brow lamination
*Buy pack of 20 at £14.00 + VAT per until. Sell at a minimum of £25 + VAT. Make £11.00 + VAT (or £13.20 if not VAT registered) per unit sold!
Elleebana aftercare products are available to buy at:Elleebana – Beauty Rules. To enquire about retailing Elleebana and any other further questions, contact orders@everlastingbrows.com