About Us
Beauty Rules is a family run, London based professional beauty supplier and accredited education academy, dedicated to raising industry standards one product at a time.
With a small, highly dedicated team, we specialise in sourcing and supplying professional grade beauty systems, including Elleebana lash lift and brow lamination, Everlasting PMU, and Black Lashes professional eyelash extension products, alongside the latest, most up to date industry education.
Our Story Begun Back In 2007
At Beauty Rules, we take pride in being more than just a business – we're a close-knit family with a shared passion for elevating the standards of the beauty industry, one exceptional product at a time. With our roots firmly planted in familial bonds, our small yet dedicated team works tirelessly to bring you the very best in lash and brow solutions.
Nestled in the heart of London, our headquarters serve as the epicenter of innovation, housing an impressive array of outstanding brands and the latest advancements in beauty education.
Our Mission
At Beauty Rules, we are proud to be more than just a supplier. Our platform is built on expertise, trust, and ongoing professional support providing beauty artists with the products, knowledge, and training needed to deliver consistent, high-end results with precision and care.
From our London headquarters, we supply premium professional beauty products and education to artists across the UK and Europe, supporting modern beauty professionals who value quality, innovation, and professionalism. At Beauty Rules, we don’t just raise standards we help set them for the future of the beauty industry.
What Sets Us Apart
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Supplying Since 2007
You can trust that the service you are receiving comes from years of experience.
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Award Winning Education
We have bagged multiple awards for our exceptional service & education.
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Products You Can Trust
We carefully select products that we use and love ourselves before offering them to you.
