About Us

We are a family run business with a small team of employees and a shared passion of raising beauty industry standards one product at a time. Our London base is home to outstanding brands and latest, most up to date education that we supply all across the UK & Europe.

Our Story Begun Back In 2007

At Beauty Rules, we take pride in being more than just a business – we're a close-knit family with a shared passion for elevating the standards of the beauty industry, one exceptional product at a time. With our roots firmly planted in familial bonds, our small yet dedicated team works tirelessly to bring you the very best in lash and brow solutions.

Nestled in the heart of London, our headquarters serve as the epicenter of innovation, housing an impressive array of outstanding brands and the latest advancements in beauty education.

Our Mission

From cutting-edge techniques to industry-leading trends, we stay ahead of the curve to ensure that our offerings are always at the forefront of excellence.

But our reach extends far beyond the bustling streets of London – we're proud to supply our premium products and knowledge to beauty professionals across the UK and Europe. With our commitment to quality and innovation, we're not just raising standards – we're setting new benchmarks for excellence in the beauty world, one product, one client, and one transformation at a time.

What Sets Us Apart

  • Supplying Since 2007

    You can trust that the service you are receiving comes from years of experience.

  • Award Winning Education

    We have bagged multiple awards for our exceptional service & education.

  • Products You Can Trust

    We carefully select products that we use and love ourselves before offering them to you.