HOW TO MAXIMISE LASH & BROW BOOKINGS?
As we enter Autumn, now is the ideal time to boost your lash and brow bookings. Services including Lash Lifts, Lash & Brow Tints and Brow Lamination treatments provide the perfect low-maintenance option for beautiful defined and natural looking lashes and brows this season.
Here we share our expert tips on How to maximise Lash & Brow Bookings:
CREATE SPECIAL LASH & BROW PACKAGES
Design a series of special Lash & Brow packages that combine multiple treatments with a special saving to maximise lash and brow bookings. For example, you could offer a Lash Prep Package that includes an Elleebana Lash Lift & Tint and a Brow Prep Package that includes an Elleebana Brow Lamination, Tint & Shape. You could also offer an Ultimate Lash & Brows Package that includes a Lash Lift, Lash & Brow Tint, Brow Lamination, and Brow Shape. Promote these new packages in your salon window display, in the waiting area at reception, on your website and post it on your social media platforms to generate new bookings.
HOST A SALON LASH & BROW EVENT
Organise a special in-salon event to showcase your Lash & Brow services. Undertake a series of live demonstrations to educate guests on the benefits of having a Lash & Brow treatments. Encourage your existing clients to bring their friends and family members to generate new clients and increase word-of-mouth recommendations. Offer exclusive offers for the guests who attend the event to maximise bookings. Promote the event on your social media platforms to attract new customers.
BOOST YOUR SOCIAL MEDIA PRESENCE
Promote your Lash & Brow packages and special offers on your social media channels. Educate your audience on the benefits of having Lash & Brow treatments. Share high-quality Before & After Pictures of your Lash Lifts and Brow Lamination Treatments to showcase your work (please always gain permission from your client’s before posting pictures of them on social media). Encourage clients to post a #salonselfie - tagging in your salon to gain greater visibility.
COLLABORATE WITH LOCAL BUSINESSES
Team up with local businesses like hair salons, spas, gyms and boutiques. Offer mutual promotions, such as a 10% discount for their customers on your lash and brow treatments. You can also undertake cross-promotions on social media and in newsletters. This helps you tap into new client bases within your local community.
LEVERAGE PRESS & INFLUENCER OUTREACH
Invite local journalists, radio presenters, influencers and beauty bloggers to try your Lash & Brow Packages in exchange for honest reviews and social media mentions. This can significantly increase your salon’s visibility and credibility.
EMAIL NEWSLETTERS
Create visually appealing and engaging email newsletters promoting your Lash & Brow Packages and any Limited-time discount offers. Create personalised offers for lapsed clients to try and regain their custom. Email marketing is a direct way to encourage bookings from your existing customer base.
FOCUS ON CLIENT RETENTION
Ensure a great client experience by following up post-treatment for feedback to ensure customer satisfaction and encourage repeat bookings. You could also send out reminders a few weeks before your client's next recommended appointment to secure new bookings. This helps build loyalty and keeps your calendar full.
REWARD CUSTOMER LOYALTY
Reward your repeat clients with incentives, such as discounts on future appointments or a complimentary add-on service, such as a Brow Tint after a certain number of appointments to encourage repeat visits. Loyalty programs encourage clients to return regularly and feel valued.
ENCOURAGE REVIEWS AND TESTIMONIALS
Ask happy clients to leave reviews on your website, Google, Trustpilot, Yelp and other review sites, as well as your social media channels, such as Instagram and Facebook. Positive feedback builds your reputation and can influence potential clients' decision when choosing a reputable salon.
With the correct strategies in place, you can aim to maximise your lash and brow bookings.