Love is in the air! As we celebrate St. Valentine’s Day on the 14th February, it is important that you put your customers at the heart of your marketing strategy. Valentine’s Day offers a lucrative opportunity for salons, as clients invest in Lash & Brow treatments to look their best for the big day, as well as purchasing salon retail gifts for their loved ones.
Here we share our Top 10 Marketing Tips for Salons this Valentine’s Day:
1.CREATE SPECIAL VALENTINE’S DAY TREATMENT PACKAGES
Create a series of special Valentine’s Treatment Packages that you can display in your salon, on your website and post on your social media channels. From a Valentine’s Day Lash Lift & Tint Package to the ultimate Valentine’s Day Pamper Package, which could include a Lash Lift, Lash & Brow Tint, you could also look at adding in a manicure and Valentine’s Day make-up if you offer these services too.
2. OFFER SPECIAL VALENTINE’S DAY SALON RETAIL GIFTS
Valentine’s Day is the first major retail event after the January sales. It is also the ideal time to increase your salon retail sales, as clients and potential clients look to purchase salon retail gifts for their loved ones. Pair up several salon retail items to create a series of special Valentine’s Day Retail Gift Sets e.g. Elleebana Lash Duo or B’KATE Brow Trio and offer a special saving to incentivise retail purchases.
3. CREATE EYE-CATCHING VALENTINE’S DAY WINDOW DISPLAYS
Create a special Valentine’s Day themed window display that highlights your treatments, special Valentine’s Day offers, salon retail gifts and gift vouchers to drive sales and footfall from passers-by into your salon.
4. PROMOTE VALENTINE’S DAY GIFT VOUCHERS
Gift vouchers are an excellent source of revenue and provide an instant cash flow boost to your business. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients, especially during seasonal periods, such as Valentine’s Day. Make sure that you promote your Gift Vouchers on your website, social media channels, on your reception desk and in your salon window displays to attract attention.
5. LINK UP WITH A LOCAL BUSINESS
Link up with a local business, such as florist, jeweller or restaurant to run a joint competition on your social media channels to win the ‘Ultimate Valentine’s Day gift’. Promote the competition on both company’s social media accounts to create awareness and generate buzz about your services.
You could even partner with a local Barber Shop to run a joint promotion to win a ‘His & Hers Valentine’s Day Pamper Treatment’. By partnering with a local Barber Shop you will be creating awareness of your salon to a new audience who may be looking for Valentine’s Day gift ideas for their loved ones and now know about your business.
6. SPREAD THE LOVE ON SOCIAL MEDIA
Spread the love! Promote your Valentine’s Day packages, special offers, salon retail gifts and gift vouchers on your social media channels, such as Instagram and Facebook to increase awareness and generate sales. Create Valentine’s Day themed content using online graphic design tools, such as Canva to promote your Valentine’s Day packages, special offers and salon retail gifts.
7. CREATE A VALENTINE’S DAY SELFIE STATION TO ENCOURAGE #SALON SELFIES
Create a beautiful Valentine’s Day themed selfie station and invite your clients to pose in front of it after they have had a lash or brow treatment. Then encourage your clients to post their #valentines #salonselfie on their social media channels and to tag in your salon to create awareness.
8. SHARE THE LOVE WITH AN E-SHOT
Share the love! Valentine’s Day is the perfect opportunity to show your existing clients some appreciation. Send all your clients on your subscribed customer database an e-card to say Happy Valentine’s Day, thank them for their custom and to highlight your new Valentine’s Day packages, special offers, salon retail gifts and gift vouchers. For your most loyal clients, you could even look at offering an additional complimentary service to their treatment e.g. a complimentary Lash Tint after an Elleebana Lash Lift to thank them for their continued loyalty.
9. ASK YOUR CLIENTS TO LEAVE POSTIVE REVIEWS
Ask your clients to leave positive reviews and testimonials that you can share with their permission on your social media channels to show the love for your salon this Valentine’s Day.
10. DON’T FORGET GALENTINE’S DAY ON 13TH FEBRUARY
Originally Galentine’s Day came from the US, but its popularity has significantly increased in the UK. Galentine’s Day takes place on 13th February and celebrates womanhood, friendship and independent women whether single or not. The idea is to shower them with love and attention, which makes pampering treatments, salon retail gifts and gift vouchers ideal, what’s not to love? #happygalentinesday
Whatever you do, remember to have love at heart <3
By Faye Hone