HOW TO PROMOTE YOUR LASH SERVICES FOR HALLOWEEN

As Halloween approaches, is the perfect time of year to get creative with your lash business to generate awareness and attract new clients.  

Get into the spirit of Halloween by decorating your salon with spooky décor. Halloween-themed decorations will make your salon feel fun and seasonal, creating a memorable experience for your clients. 

Offer a range of special Halloween-themed lash packages, such as “Striking Spooky Lashes’ and ‘Glamourous Ghoul Lashes’ and bundle lash services with discounts to entice clients to book these Spooktacular packages.

Partner with local Make-Up Artists, Nail Technicians and Hairdressers to offer a full Halloween Glam package. This collaboration is ideal for clients attending Halloween parties and events. Cross-promote each other's services on your social media channels to reach a wider audience.

Run a Halloween-themed social media competition where participants show off their best Halloween-inspired lash looks and tag your salon. Offer a complimentary lash service to the winner, such as an Elleebana Lash Lift. Use hashtags, such as #HalloweenLashes and #SpookyLashes to increase visibility. This helps to boost engagement and increase awareness about your salon.

Offer limited-time spooktacular discounts on Elleebana Lash Lifts and Lash Tints, as well as Lash Extensions throughout October to increase the number of salon bookings. 

Promote your Halloween-themed Lash Packages and Special Offers on your salon's social media channels to increase awareness and generate new salon bookings. Post creative Halloween-themed content showcasing lash transformations and share before-and-after photos of clients rocking dramatic looks (please ensure that you always gain permission from your client’s before posting pictures of them on social media). Post tutorials on How to pair bold lashes with costume makeup or give tips on how to maintain lashes when wearing Halloween make-up.

Encourage your existing clients to refer friends for lash treatments with a Spooktacular Halloween-themed referral program for October. Offer a ‘treat’ (discounts) for both the client and the referred person when they book.

By getting creative and tapping into the Halloween excitement, you can effectively promote your lash services, generate more bookings, and grow your client base. Whether through Halloween-themed packages, spooktacular offers and social media competitions, Halloween is the perfect time to make your services stand out!

By Faye Hone/ Peak PR Results