Love is in the air! With Valentine’s Day fast approaching, now is the perfect time to boost Lash and Brow bookings at your salon, as clients - both new and existing are actively looking to invest in Lash and Brow treatments to look their best for the special day.
Here we share our expert tips on how to maximise your Lash and Brow bookings for Valentine’s Day using a variety of strategic marketing techniques:
VALENTINE’S DAY LASH & BROW PACKAGES
Create a range of special Valentine’s Day packages that combine multiple treatments with a special saving. For example:
-
VIP Valentine’s Day Lash & Brow Pamper Package: includes an Elleebana Lash Lift & Tint and Brow Lamination & Tint.
-
Valentine’s Day Lash Prep Package: includes an Elleebana Lash Lift & Tint.
-
Valentine’s Day Brow Prep Package: includes an Elleebana Brow Lamination & Tint
Promote your special Valentine’s Day packages on your website, social media channels, customer e-shots and SMS, in your salon reception area and window displays to create awareness and encourage new bookings.
SET UP A VALENTINE’S DAY-THEMED SALON & SELFIE STATION
Create a beautiful and romantic atmosphere in your salon by decorating it with a Valentine’s Day theme. Set up a gorgeous Valentine’s Day themed Salon Selfie station, where clients can take a photo of their new look with your salon branding in the background. Encourage clients to share their stunning #valentinesday #salonselfies on their social media channels and tag in your salon to generate awareness of your services
Create a stunning Valentine’s Day salon window display that highlights all your Valentine’s Day Packages, Special Offers and Gift Vouchers to create awareness and drive new salon bookings from passers-by.
ORGANISE A VALENTINE’S DAY SALON EVENT
Organise a special Valentine’s Day Salon Event to generate awareness and new bookings. The event could include complimentary refreshments, treatment demonstrations, free consultations and exclusive Valentine’s Day offers to encourage guests to book a Lash and Brow treatment. Promote the event on your website, social media channels, customer e-shots and SMS, reception desk and in your salon window display. Encourage your clients to bring along a friend or family member to the event to generate new bookings and attract new customers.
SHARE THE LOVE ON SOCIAL MEDIA
Share the love! Use social media platforms, such as Instagram and Facebook to promote your Valentine’s Day Lash & Brow Packages and Special Offers to create awareness and generate new salon bookings. Use online graphic design tools, such as Canva to create striking Valentine’s Day themed content. Post eye-catching Before & After Pictures of your Lash & Brow treatments (please always gain permission from your client’s before posting pictures of them on social media) to showcase your salon's expertise and the incredible results that you achieve. Share engaging content, such as a Valentine’s Day countdown or Valentine’s Day Lash & Brow Prep tutorials. Use hashtags, such as #ValentinesDayBeauty #ValentinesLashes #ValentinesBrows or #LashLove to increase visibility and engagement.
SEND PERSONALISED VALENTINE’S DAY E-SHOTS
Send personalised Valentine’s Day E-shots to your subscribed customer database with details of your exclusive VIP Valentine’s Day offers, Valentine’s Day Lash & Brow packages, Valentine’s Day Salon Events and Gift Cards to drive footfall and generate new bookings for your salon.
COLLABORATE WITH LOCAL BUSINESSES
Team up with a local business, such as a florist, jeweller, local restaurant or a hotel to cross-promote your services. Consider running a joint Valentine’s Day themed competition to create awareness about your services. For example, you could run a joint Valentine’s Day competition with a local restaurant, where you offer a prize package, such as a complimentary Elleebana Lash Lift & Tint paired with a romantic dinner for two at a local restaurant. Promote the competition on both businesses’ social media accounts to expand your reach and attract bookings from new audiences.
PROMOTE SELF-CARE FOR VALENTINE’S DAY
Remind your clients that Valentine’s Day isn’t just for couples — it’s also a great opportunity for self-care! Encourage all your clients, whether single or in a relationship, to treat themselves to a lash or brow treatment and indulge in a little pampering. After all, everyone deserves to be pampered!
HIGHLIGHT CLIENT TESTIMONIALS
Ask satisfied clients to share their experiences and testimonials on your social media channels. Positive reviews build trust and showcase why your salon is the best choice for Valentine’s Day lash and brow treatments.
OFFER VALENTINE’S DAY GIFT VOUCHERS
Gift vouchers are a fantastic Valentine’s Day gift and provide an excellent source of revenue. Display information about your gift vouchers in eye catching areas around the salon, on the reception desk and in your salon window display to encourage impulse purchases from passers-by, such as loved ones who are looking for the perfect last-minute Valentine’s Day gift for their partner. In addition, promote your Gift Vouchers on your social media channels, send an e-shot to your subscribed customer database and subtly mention them during client treatments.
By using these strategic marketing techniques, it will help you to create awareness and maximise bookings for Lash & Brow treatments at your salon this Valentine’s Day.
/By Faye Hone Peak PR Results