HOW TO INCREASE LASH & BROW BOOKINGS IN YOUR SALON THIS SUMMER?

When it comes to Lash & Brow treatments, the summer holiday season is the perfect time to increase bookings and attract new customers. Afterall, we all want to look our very best for our summer holiday and Lash Lifts, Lash & Brow Tints and Brow Lamination treatments offer the perfect solution for beautiful defined lashes and brows with minimal maintenance.

Here we share our expert tips on How to increase Lash & Brow Bookings in your Salon this summer:

Attract new clients for the summer holiday season by creating a series of Summer Lash & Brow packages to promote multiple services with a special saving, such as the ‘Summer Lashes’ package, which includes an Elleebana Lash Lift & Tint and the ‘Summer Brows’ package that includes an Elleebana Brow Lamination, Tint & Brow Shape. You could also offer the ‘Ultimate Summer Holiday Lash & Brow Prep package’, which could include an Elleebana Lash Lift, Lash & Brow Tint, Brow Lamination and Brow Shape. Promote your new Summer Lash & Brow packages in your salon window display, in the waiting area at reception, on your website and post it on your social media channels. You could also host a giveaway on social media where one lucky winner could win the Ultimate Summer Holiday Lash & Brows Prep package to generate awareness about your new salon packages.  

Host a special Summer Holiday Lash & Brow Customer Event at your salon to showcase your expertise and educate guests on the benefits of having a Lash & Brow treatment in preparation for their summer holidays. Undertake a series of treatment demonstrations and offer express treatments, such as an Elleebana Lash Lift & Tint or Brow Lamination & Tint at the Customer Event to attract new customers. Encourage your existing clients to bring their friends and family members to generate new clients and increase word-of-mouth recommendations. Promote the event on your social media channels to attract potential new customers to attend.

Educate your target audience on the benefits of having Lash & Brow treatments prior to going on holiday with inspiring Video Tutorials. Share high-quality Before & After Pictures of your work to showcase your salon's expertise and the incredible results that you achieve (please always gain permission from your client’s before posting pictures of them on social media). Promote your Summer Lash & Brow packages and special offers on your social media channels. Encourage satisfied clients to take a #salonselfie of their new look before they leave the salon and tag your salon in the post. You could also ask them to take a #summerholidayselfie of their look and tag your salon in the post when they get back from holiday.

Collaborate with local businesses, such as hairdressers, spas, gyms, wellness centres and boutiques to cross-promote your services. Consider offering a 10% discount to their customers to tap into each other's client bases.

Invite local Journalists, Radio Presenters, Influencers and Beauty Bloggers who have a strong following on their social media platforms to experience one of your new Summer Lash & Brow packages in return for a treatment review and salon mention to increase visibility and credibility.

Create engaging email marketing campaigns to promote your Summer Lash & Brow packages and special offers. Issue the newsletter to your subscribed customer database to encourage client bookings. Send bespoke and personalised offers to past clients who haven’t booked for a long time to encourage repeat business.

Offer a special discount on slow days to immediately boost bookings and attract new customers e.g. #LashLiftTuesdays 10% off.

Follow up with clients after their appointments to ensure customer satisfaction and encourage repeat bookings. You could also send out reminders a few weeks before your client's next recommended appointment to secure new bookings. 

Implement a salon loyalty program to reward repeat customers. Offer incentives, such as discounts on future appointments or a complimentary add-on service, such as a Brow Tint after a certain number of appointments to encourage repeat visits.

Encourage satisfied clients to leave positive reviews and testimonials on your website, Google, Trustpilot, Yelp and other review sites, as well as your social media channels, such as Instagram and Facebook. Positive reviews can significantly influence potential clients' decisions and improve your business's reputation.

By implementing these strategies, you can effectively increase lash and brow bookings in your salon this summer, ensuring a steady flow of clients and a successful summer holiday season.

By Faye Hone/ Peak PR results