How to Attract New Clients to your Salon this Christmas 2024

Christmas is an incredibly busy time of year for salons and presents an excellent opportunity to attract new clients. With consumers keen to invest in Lash & Brow treatments to look their best for the party season, the festive period provides a lucrative opportunity for salons to boost customer bookings and increase salon revenue. 

Create a range of special Christmas Lash & Brow Packages with an exclusive saving to increase new client bookings, such as a Christmas Lash Package, which includes a Lash Lift & Tint, a Christmas Brow Package, which includes a Brow Lamination & Tint and the Ultimate Christmas Party Prep Pamper package, which includes a Lash Lift, Lash & Brow Tint and Brow Lamination. You could also include a facial, manicure or pedicure if you offer these services at your salon. Promote the Christmas Lash & Brow packages on your website, social media channels, customer e-shots and SMS, in your salon reception area and window displays to create awareness and attract new customers.

 

Host a special Salon Christmas Event to celebrate the start of Christmas Party Season. Promote the event on your website, social media channels, customer e-shots and SMS, reception desk and in your salon window displays to attract new and existing clients. Encourage your clients to bring along a friend or family member to the event to attract new customers and generate word-of-mouth recommendations. At the event you could provide complimentary refreshments, undertake treatment demonstrations and offer free consultations to give clients a chance to meet the team and learn more about the Microblading & PMU treatments that you offer to generate new bookings. 

 

Create an eye-catching Christmas-themed window display to showcase your Christmas Lash & Brow Packages, Special Offers, Salon Retail Gifts and Gift Vouchers to increase footfall from passers-by and to attract new clients into your salon. 

 

Social media marketing is absolutely vital to connect with your target audience. Showcase your salon's expertise by posting high quality before and after photos of the incredible results that you achieve for Lash & Brow treatments to attract new customers (please ensure that you always gain permission from your client’s before posting pictures of them on social media) and share client testimonials of satisfied customers who have visited your salon.

 

Promote your Christmas Lash & Brow Packages, Salon Retail Gifts, Special Offers and Gift Vouchers on your salon's social media channels to increase awareness and generate new salon bookings. Create engaging content, such as Christmas Party Prep Video Tutorials and How-To Guides to educate your target audience on the benefits of having Lash & Brow treatments. You could also look at running targeted paid for Facebook and Instagram Ads if you want to reach a wider audience.

 

Set up a stunning Insta-worthy Christmas themed selfie station in your salon with your salon branding in the background. Encourage your clients to take a picture of their new #salonselfie and share it on their social media accounts tagging in your salon to increase awareness and attract new customers.

 

Undertake joint collaborations with local businesses, such as hairdressers, boutiques, hotels and restaurants to cross-promote your services. You could offer discounts to each other's customers or you could run a joint competition on social media to increase awareness and attract new customers in the local area. 

 

Partner with local Influencers and Beauty Bloggers who have a strong following on their social media platforms, such as Instagram, Facebook or TikTok. Offer them complimentary services in return for a review of one of your Christmas Lash & Brow Packages and a salon mention to increase visibility and credibility.

 

Create a selection of Christmas Gift Sets to boost your salon retail sales during the festive season. Create a series of Christmas Retail Gift Sets by pairing various salon retail items together, such as Elleebana’s Elleevate Lash Lift Mascara and Elleebana’s Elleeplex Hyaluronic Boost Serum to create an ‘Elleebana Lash Duo’ to encourage salon retail purchases. Promote your Christmas Gift Sets on your website, social media channels, customer e-shots and SMS, reception desk and in your salon window displays to increase salon retail sales.

 

 

EXTEND SALON OPENING HOURS 

Make your salon more accessible during the festive period by offering extended opening hours. Promote this heavily on your on your website, social media channels, salon window displays and via customer e-shots and SMS to capture clients with hectic schedules and maximise salon bookings.

 

Gift vouchers are an excellent source of revenue and provide an instant cash flow boost to your business. Selling gift vouchers is a great way to keep your existing clients coming back, as well as introducing new clients if they are being bought as a Christmas Gift for a friend, partner or family member. Gift vouchers can encourage multiple bookings, as the voucher has already been paid for and they may help to keep the salon busier in quiet periods, such as the January lull.