HOW TO ATTRACT BRIDES TO YOUR SALON | SALON MARKETING TIPS 2024

As the Wedding season approaches, now is the perfect time to start attracting Brides-to-be to your salon for Bridal Lash & Brows treatments. The Bridal Industry is a huge business, according to the *Bridebook UK Wedding Report 2024 on bridebook.com, the average cost of Hair & Make-Up was £686, based on data gathered from 6,000 married and engaged couples. 

Create a series of bespoke Bridal Beauty Packages that you can display in your salon, on your website and post on your social media channels. Offer a range of packages at different price points, from the Bridal Lash & Brows package that features an Elleebana Lash Lift, Tint & Brow Lamination to the Ultimate Bridal Package that features an Elleebana Lash Lift, Tint & Brow Lamination Treatment, along with other services such as bridal make-up application, and manicures/pedicures (if you provide these services at your salon). Highlight the benefits of having these treatments in preparation for your Wedding Day and honeymoon! In addition, you could also look at offering special group discounts to Bridal parties who are planning to book beauty treatments prior to the big day.

Showcase stunning before-and-after photos of brides who have received Bridal Lash & Brow treatments at your salon. Create a Bridal Portfolio showcasing your bridal transformations to create the ‘wow’ factor and demonstrate the impact of your services.

Host a series of bridal-themed events at your salon where brides-to-be and their bridal parties can learn about the benefits of having Bridal Lash & Brow treatments in preparation for the big day. Undertake Lash & Brow demonstrations, as well as offering complimentary consultations and provide special introductory discounts for Brides-to-be and Bridal parties who would like to book in for a treatment following the salon bridal event.

Research and identify Wedding Fayres taking place in your local area. This is the perfect way to introduce your salon and connect with new brides-to-be who are interested in Bridal Lash & Brow treatments. Book a stand where you can display your work, including your Bridal Beauty Portfolio, before & after pictures, videos and flyers. Here you can discuss the treatments that you offer, build relationships and schedule consultations at your salon. You could also run a special Wedding Fayre offer to encourage Brides-to-be to book a treatment in advance at your salon.

Partner with local wedding suppliers, such as bridal boutiques, wedding planners, wedding photographers, florists, bridal make-up artists, hairdressers and wedding venues to cross-promote each other’s services. This can help increase your visibility within the bridal industry and attract more brides-to-be to your salon, by generating valuable ‘word of mouth’ recommendations from trusted suppliers.

Promote your Bridal Lash & Brow treatments on your website and social media channels, such as Instagram, Facebook and Pinterest. Share information about your bridal beauty packages and special offers, as well as stunning before and after pictures of your Bridal Lash & Brow treatments (please always gain permission from your client’s before posting pictures of them on your website or social media). Highlight when you will be holding Salon Bridal Events and attending Wedding Fayres to attract attention. Encourage satisfied brides to share their experiences and tag your salon in their posts.

Create a Bridal Beauty Treatments Flyer (digital and print) that lists the bridal beauty treatments that you offer from Lash Lifts to Brow Lamination etc. Ask local bridal suppliers, such as bridal boutiques, wedding venues and florists to display it. You can also distribute it to potential customers at local Wedding Fayres and events. Use online graphic design tools, such as Canva to create it.

OFFER COMPLIMENTARY BRIDAL CONSULTATIONS

Offer brides-to-be a complimentary bridal consultation at your salon to discuss their beauty needs. Here you can discuss the services that you offer and assess their suitability, as well as offering them a patch test whilst they are at your salon. This gives them confidence in your expertise and allows you to tailor the treatments to their preferences.

Encourage brides who have received Bridal Lash & Brow treatments at your salon to leave positive reviews and testimonials on your website and on your social media channels. Positive feedback from satisfied brides can build trust and credibility among potential clients.

CREATE A RELAXING ATMOSPHERE: 

Make sure your salon offers a serene and inviting atmosphere, allowing brides-to-be to fully relax and enjoy their treatments. Deliver outstanding customer service, pamper them with complimentary refreshments, and ensure they feel like royalty because every bride-to-be deserves to feel extraordinary! This approach will create a memorable experience and inspire word-of-mouth referrals for your salon.

By implementing these strategies and emphasising the importance of Lash & Brow treatments for achieving a stunning bridal look, you can attract more brides to your salon and become a go-to destination for wedding beauty preparations.

By Faye Hone | Peak Results PR